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Top 5 Mistakes On a Landing Page

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The Call to Action is Unclear - Bring the user’s focus to one thing. What is the main thing that you want visitors to notice first on your page. Apple does a good job of this on their landing page. You can also use Attention Wizard to track were visitors are looking on your site.

Overwhelmed by options - It is important to minimize the time it takes for a visitor to find the product they’re looking for. Display the categories that are most important on your page. Not every subcategory needs to be displayed on each page. Microsoft is a good example of a site that is overwhelmed by categories on their landing page.

Text overload - Avoid writing a novel on your home page. Only give users the information they NEED. Instead of writing long paragraphs, use bullet points.

Breaking your promises - A user does not want to be fooled into visiting your site. If visitors clicks on an advertisement for “best web design” they expect to visit a site that backs that up the claim. If a user comes to a site that doesn't reach their expectations they will leave.

Lack of hierarchy - A common mistake is not planning out the visual hierarchy of your website. The most important elements should be bold and bright. Utilize different colors and sizes to create a better sense of hierarchy. It is key to not make everything seem equally important.


Website Design for You is a website design, development, and IT services solution firm located in the little town of Bethlehem - Palestine, serving clients of various types and sizes in Palestine and around the globe.


                                  

 

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